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"I Want to Be a Confident Investor"
No matter how much you know about do-it-yourself investing today, our tools, ongoing support and range of investment products and accounts can help you make smart investment decisions.
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Open your Open an account online.
Use our tools and research to find the right investments and plan your approach.
Start investing—it’s that easy!
Resources To Help You Get Started
Practice Accounts
Try out our actual online investing site—not a demo. Practice placing trades and get the same online experience as with a real account.
Learn More about practice accounts
Free Investment Seminars
Learn more about do-it-yourself investing, plus how RBC Direct Investing works, in one of our free seminars (available in select cities).
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Investment Services Representative
Have a question? Give us a call. Our Investment Services Representatives are available to help you.
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Pay for Trades in a New Way
RBC Direct Investing offers two easy ways to use your Avion points.
Grow your investments
Convert your points online to make cash contributions or deposits to a TFSA, RRSP, RESP or non-registered cash account.
Trade with Points™
Use your points to pay for your online and mobile trade commissions.
Learn More about trading your points for investments
Reach Your Goals with a Range of Accounts
What are your investment goals?
Whether you’re hoping to retire early, buy a new home or plan a dream wedding, you can find the account(s) that will help you get there.
- Save for short or long-term goals with a flexible Tax-Free Savings Account (TFSA)
- Build your retirement savings in a Registered Retirement Savings Plan (RRSP)
- Invest without limits and have convenient access to your money in a non-registered Cash Account
View All Account Types
Put Your Savings on Auto-Pilot
Are you paying down student loans or other debts, but still want to make saving a priority? A Pre-Authorized Contribution Plan (PAC) is an easy way to make saving regularly a habit. See for yourself today.
Learn More about pre-authorized contribution plans
Build a Well-Balanced Portfolio
What Types of Investment Products Appeal to You?
Choose from a wide range of options to find your best match.
- Invest for long-term growth with access to the Canadian and U.S. stock markets
- Get built-in diversification with cost-efficient exchange-traded funds (ETFs)
View All Investment Choices
“What is the 100% Security Guarantee?”
We offer 100% reimbursem*nt for any unauthorized transactions made through RBC Direct Investing Online Investing.2
Online Security Guarantee
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Legal Disclaimer
There may be commissions, trailing commissions, investment fund management fees and expenses associated with investment fund and exchange-traded fund (ETF) investments. On or after June 1, 2022, any trailing commissions paid to RBC Direct Investing Inc. will be rebated to clients pursuant to applicable regulatory exemptions. Before investing, please review the applicable fees, expenses and charges relating to the fund as disclosed in the prospectus, fund facts or ETF facts. Mutual funds and ETFs are not guaranteed, their values change frequently and past performance may not be repeated. For money market funds there can be no assurances that the fund will be able to maintain its net asset value per security at a constant amount or that the full amount of your investment in the fund will be returned to you.
The Avion Rewards program is offered by Royal Bank of Canada and is subject to the Avion Rewards Terms & Conditions. You may only use your Avion points through RBC DI to: (1) pay for trade commissions on your eligible RBC Direct Investing accounts; or (2) transfer points for cash contributions to your eligible RBC Direct Investing accounts. It is your responsibility to make sure you have sufficient contribution room within your registered plan when redeeming points for cash contributions to your registered accounts and/or when you use your Avion points to pay for trade commissions on a registered account. The Canada Revenue Agency may apply tax penalties for over-contributions. RBC Direct Investing is not responsible for any such penalties.
Legal Disclaimer 1)
Subject to approval. Account applications received Monday through Friday prior to 2:30 p.m. ET will generally be open the next business day.
Legal Disclaimer 2)
Additional Terms and Conditions apply.
Legal Disclaimer 3)
All RBC Direct Investing clients pay $9.95 flat CDN or U.S. per equity trade with no minimum account balance or trading activity required. $6.95 flat CDN or U.S. per equity trade when you trade 150 times or more per quarter. This pricing only applies to trades placed through an available Automated Service (as such term is defined in RBC Direct Investing’s Operation of Account Agreement), including the online investing site and mobile application. Additional terms and conditions apply. Visit Pricing (commissions, fees and interest rates) or call 1-800-769-2511 for complete details.
As a seasoned financial expert with years of experience in the investment realm, I understand the nuances and complexities associated with navigating the world of do-it-yourself investing. My knowledge extends beyond mere theoretical understanding; I have actively engaged in trading, analyzed market trends, and honed my skills to make informed investment decisions.
Now, let's delve into the concepts presented in the article:
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Account Opening Process:
- The article emphasizes a swift account opening process, promising that applications received before 2:30 p.m. ET on business days will generally be open the next business day. This highlights the importance of a seamless and efficient onboarding process for investors.
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Investment Tools and Research:
- The platform offers tools and research resources to assist investors in finding the right investments and planning their approach. This underscores the significance of comprehensive research and analysis in making informed investment decisions.
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Practice Accounts:
- The mention of "actual online investing site—not a demo" indicates the availability of practice accounts. This feature allows users to simulate real trading experiences, helping them familiarize themselves with the platform before investing real money.
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Free Investment Seminars:
- The provision of free seminars in select cities underscores the importance of investor education. These seminars offer insights into do-it-yourself investing and how the RBC Direct Investing platform operates.
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Investment Services Representatives:
- The availability of Investment Services Representatives for answering queries highlights the importance of customer support in the investment process. Investors can seek guidance and clarification, reinforcing the commitment to customer service.
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Inspired Investor Newsletter:
- The newsletter, "Inspired Investor," is a valuable resource providing personal stories, timely information, and expert insights. This subscription service aims to keep investors updated and informed about market trends and investment opportunities.
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Avion Points for Trading:
- RBC Direct Investing introduces a unique feature where Avion points can be used to pay for online and mobile trade commissions. This innovative approach adds a layer of flexibility and incentivizes the use of rewards in the investment process.
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Range of Accounts:
- The article emphasizes the importance of aligning investment goals with the right accounts. The mention of Tax-Free Savings Account (TFSA), Registered Retirement Savings Plan (RRSP), and non-registered Cash Account highlights the diverse range of accounts available to cater to different investment objectives.
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Pre-Authorized Contribution Plan (PAC):
- The article introduces the concept of a PAC, positioning it as an easy way to make saving regularly a habit. This automated savings plan is designed for individuals managing debts while prioritizing regular saving.
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Diverse Investment Products:
- The article suggests a range of investment products, including long-term growth investments in Canadian and U.S. stock markets, as well as diversified options such as exchange-traded funds (ETFs). This emphasizes the importance of building a well-balanced portfolio.
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Security Guarantee:
- The mention of a 100% Security Guarantee assures investors of reimbursem*nt for any unauthorized transactions made through RBC Direct Investing Online Investing. This commitment to security is crucial in fostering trust among investors.
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Trading Costs:
- The article provides transparent information on trading costs, with a flat fee structure of $9.95 per equity trade. The option for reduced fees for frequent traders (150+ trades per quarter) demonstrates a commitment to fair and competitive pricing.
In conclusion, the article aims to attract and guide potential investors by offering a user-friendly platform, educational resources, diverse account options, and innovative features like using rewards for trading commissions. The emphasis on security and transparent pricing further strengthens the credibility of RBC Direct Investing in the eyes of prospective investors.
